My three products are successful in a way where the all mutually benefit each other, in other words, we call this synergy. My DigiPak, Poster and Music video all interlink together and find a way to help increase sales in the distribution process, thus creating the Multiplier effect. With the Music video being released first it as a form of advertisement, the poster then will come out to showcase the album and induce fans to buy it.
Each Product has a way of interlocking. My main aim to to promote. Promoting is a strong form of advertising, so in order to for my audience to buy the digipak i had to make my magazine adverts aesthetically pleasing as well as informative and appealing. I intended on promoting my Products in a way where my target audience will acknowledge and be informed about it, so on a billboard, a rolling advertising board, banners on buses and even adverts.
When all the products are combined, they are very effective, we have a sense of familiarality.
The whole purpose of our production logs were so that we could update and keep track of what we're doing, it helped us sprawl out our thoughts and reflect on what we had done each week. In a way it represents our journey, it depicts how far we've come. By viewing my production logs we are able to have an insight on how i started and finished. For example at the start i struggled for a period of time when my first model emily dropped out, so it shows how i handled the situation and came through stronger. The production logs were successful in terms of me reflecting back on what i did, if i did not have my production logs i would not be able to justify my actions and choices, so in a way it helped me for the better, as i depict my progress through these.
The aim for the DigiPak is to advertise and promte te artist. I had to link the digipak, Music video and Magazine advert, so i made sure to use the Orstraror FC font on all three, so the audience are able to identify with it. I made sure to create similar iconography, so in the magazine advert, i had a floral background which was also used in the music video, it again creates a sense of familarility.
The use of the floral print signifies a sense of femininty and flowers also connote love and passion.
On my Magazine Advert I had two deers facing eachother in a loving way. It looks very abstract and creative. The two deers form a heart shape, that again directly references love, i wanted to be more creative with my advert, so i wanted to steer away from a typical conventional advert with the model at the front. The fact that i didn't use the my model in it creates intrigue and mystery, as we want to know who the artist is.
My music video is a success as it is aesthetically pleasing due to the Mise En Scene I used. The Mise En scene is highly important as it sets the overall mood and atmosphere to the video, for example Lady Gaga's music video "Just Dance" was set in swimming pool and party venue, that helped boost the whole raving theme, if her video was set in a Graveyard it would have a completely different meaning and atmosphere to it. Goodwin's theory comes in to place, as i have made a direct reference between lyrics and visuals.
For my Music video, I had three settings being used. My music video is a piano pop song, so it was a must to have a concert hall looking kind of setting and a stage to follow the conventions of a piano pop song. The whole concert hall is very classic. I had used an image for my DigiPak of the same theme, so I had a picture of Clare playing the piano as she does in the video.
For all three of my products I made sure to get the whole classy and sophisticated look to come through, I did this by my use of pictures and in the form and style it was presented overall. It is almost like a brand or trademark, so all three products have a way of connecting to eachother. The big idea is the starting point for any branding project. It is a summary of your product's 'personality', and what makes it the same, so like with Lady Gaga her trademark or branding identity is her quirkyness and OTT looks.
Throughout this coursework there have been many key visual topics. We wanted to show the artist as an independent, strong and powerful woman, not blatantly sexualised like other female artists (the artist is in control of her sexuality) as the audience should like the artist for her music and not by showing off her body and being overtly sexual etc. To do this I didn’t use too many fancy locations or props; I kept it very traditional. I made sure the video and ancillary products were simple as to not detract anything from the artist and her music.
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