Thursday 27 February 2014
Production Log
I have looked at some more tutorials online on how to use Adobe Premiere, my abilty has developed. I know how to use transitions such as cross dissolve, Additive dissolve. Also edits such as dip in to black and dip in to whiter were very useful.
Tuesday 25 February 2014
How effective is the combination of your main task and ancillary texts.
My three products are successful in a way where the all mutually benefit each other, in other words, we call this synergy. My DigiPak, Poster and Music video all interlink together and find a way to help increase sales in the distribution process, thus creating the Multiplier effect. With the Music video being released first it as a form of advertisement, the poster then will come out to showcase the album and induce fans to buy it.
Each Product has a way of interlocking. My main aim to to promote. Promoting is a strong form of advertising, so in order to for my audience to buy the digipak i had to make my magazine adverts aesthetically pleasing as well as informative and appealing. I intended on promoting my Products in a way where my target audience will acknowledge and be informed about it, so on a billboard, a rolling advertising board, banners on buses and even adverts.
When all the products are combined, they are very effective, we have a sense of familiarality.
The whole purpose of our production logs were so that we could update and keep track of what we're doing, it helped us sprawl out our thoughts and reflect on what we had done each week. In a way it represents our journey, it depicts how far we've come. By viewing my production logs we are able to have an insight on how i started and finished. For example at the start i struggled for a period of time when my first model emily dropped out, so it shows how i handled the situation and came through stronger. The production logs were successful in terms of me reflecting back on what i did, if i did not have my production logs i would not be able to justify my actions and choices, so in a way it helped me for the better, as i depict my progress through these.
The aim for the DigiPak is to advertise and promte te artist. I had to link the digipak, Music video and Magazine advert, so i made sure to use the Orstraror FC font on all three, so the audience are able to identify with it. I made sure to create similar iconography, so in the magazine advert, i had a floral background which was also used in the music video, it again creates a sense of familarility.
The use of the floral print signifies a sense of femininty and flowers also connote love and passion.
On my Magazine Advert I had two deers facing eachother in a loving way. It looks very abstract and creative. The two deers form a heart shape, that again directly references love, i wanted to be more creative with my advert, so i wanted to steer away from a typical conventional advert with the model at the front. The fact that i didn't use the my model in it creates intrigue and mystery, as we want to know who the artist is.
My music video is a success as it is aesthetically pleasing due to the Mise En Scene I used. The Mise En scene is highly important as it sets the overall mood and atmosphere to the video, for example Lady Gaga's music video "Just Dance" was set in swimming pool and party venue, that helped boost the whole raving theme, if her video was set in a Graveyard it would have a completely different meaning and atmosphere to it. Goodwin's theory comes in to place, as i have made a direct reference between lyrics and visuals.
For my Music video, I had three settings being used. My music video is a piano pop song, so it was a must to have a concert hall looking kind of setting and a stage to follow the conventions of a piano pop song. The whole concert hall is very classic. I had used an image for my DigiPak of the same theme, so I had a picture of Clare playing the piano as she does in the video.
For all three of my products I made sure to get the whole classy and sophisticated look to come through, I did this by my use of pictures and in the form and style it was presented overall. It is almost like a brand or trademark, so all three products have a way of connecting to eachother. The big idea is the starting point for any branding project. It is a summary of your product's 'personality', and what makes it the same, so like with Lady Gaga her trademark or branding identity is her quirkyness and OTT looks.
Throughout this coursework there have been many key visual topics. We wanted to show the artist as an independent, strong and powerful woman, not blatantly sexualised like other female artists (the artist is in control of her sexuality) as the audience should like the artist for her music and not by showing off her body and being overtly sexual etc. To do this I didn’t use too many fancy locations or props; I kept it very traditional. I made sure the video and ancillary products were simple as to not detract anything from the artist and her music.
Each Product has a way of interlocking. My main aim to to promote. Promoting is a strong form of advertising, so in order to for my audience to buy the digipak i had to make my magazine adverts aesthetically pleasing as well as informative and appealing. I intended on promoting my Products in a way where my target audience will acknowledge and be informed about it, so on a billboard, a rolling advertising board, banners on buses and even adverts.
When all the products are combined, they are very effective, we have a sense of familiarality.
The whole purpose of our production logs were so that we could update and keep track of what we're doing, it helped us sprawl out our thoughts and reflect on what we had done each week. In a way it represents our journey, it depicts how far we've come. By viewing my production logs we are able to have an insight on how i started and finished. For example at the start i struggled for a period of time when my first model emily dropped out, so it shows how i handled the situation and came through stronger. The production logs were successful in terms of me reflecting back on what i did, if i did not have my production logs i would not be able to justify my actions and choices, so in a way it helped me for the better, as i depict my progress through these.
The aim for the DigiPak is to advertise and promte te artist. I had to link the digipak, Music video and Magazine advert, so i made sure to use the Orstraror FC font on all three, so the audience are able to identify with it. I made sure to create similar iconography, so in the magazine advert, i had a floral background which was also used in the music video, it again creates a sense of familarility.
The use of the floral print signifies a sense of femininty and flowers also connote love and passion.
On my Magazine Advert I had two deers facing eachother in a loving way. It looks very abstract and creative. The two deers form a heart shape, that again directly references love, i wanted to be more creative with my advert, so i wanted to steer away from a typical conventional advert with the model at the front. The fact that i didn't use the my model in it creates intrigue and mystery, as we want to know who the artist is.
My music video is a success as it is aesthetically pleasing due to the Mise En Scene I used. The Mise En scene is highly important as it sets the overall mood and atmosphere to the video, for example Lady Gaga's music video "Just Dance" was set in swimming pool and party venue, that helped boost the whole raving theme, if her video was set in a Graveyard it would have a completely different meaning and atmosphere to it. Goodwin's theory comes in to place, as i have made a direct reference between lyrics and visuals.
For my Music video, I had three settings being used. My music video is a piano pop song, so it was a must to have a concert hall looking kind of setting and a stage to follow the conventions of a piano pop song. The whole concert hall is very classic. I had used an image for my DigiPak of the same theme, so I had a picture of Clare playing the piano as she does in the video.
For all three of my products I made sure to get the whole classy and sophisticated look to come through, I did this by my use of pictures and in the form and style it was presented overall. It is almost like a brand or trademark, so all three products have a way of connecting to eachother. The big idea is the starting point for any branding project. It is a summary of your product's 'personality', and what makes it the same, so like with Lady Gaga her trademark or branding identity is her quirkyness and OTT looks.
Throughout this coursework there have been many key visual topics. We wanted to show the artist as an independent, strong and powerful woman, not blatantly sexualised like other female artists (the artist is in control of her sexuality) as the audience should like the artist for her music and not by showing off her body and being overtly sexual etc. To do this I didn’t use too many fancy locations or props; I kept it very traditional. I made sure the video and ancillary products were simple as to not detract anything from the artist and her music.
Monday 24 February 2014
Sunday 23 February 2014
In what ways does your media product use, develop or challenge forms and Conventions of real media products?
The song that i chose for my Music video was a song by Christina Perri "A Thousand Years", It is of the genre Pop. Pop is a mainstream genre, so it is expected to have sub-genres within the genre. So my chosen song is a piano pop song. Piano pop is very cheesy and cliche, so it follows a very stereotypical format of a traditional love song. My main model for my music video conforms to the ideology of what a pop star looks like, however i wanted her to be an aspirational figure to my target audience and look up to her as a role model. This is part of Maslow's hierarchy of needs, i also wanted to portray a good role model figure to parents, so they would encourage children to look up to Clare, i did this through Clare's refreshing real persona.
I followed Goodwin's theory of having a relationship between visuals and lyrics, so i used props and shots to reinforce the lyrics. Goodwin also stated that breaking the fourth wall creates a successful music video, i have done this throughout the music video, this forms an emotive connection between the Clare and the audience, almost like a bond.
For the setting of the music video I used the school hall as it closely resembled what i wanted. I was very fortunate to get hold of an authentic piano, and for it to be in the hall, so filming the Piano parts were easier than i expected, the whole lighting process was the difficult part as i wanted to re-create the scene as if she was on stage performing. Clare's first outfit was inspired by Amy Winehouse, and a modernized version of Coco Chanel's little black dress. I chose for Clare to have bright red lipstick, so that her look wasn't completely conservative however showed a sense of personality in a less obvious and raunchy way like Rihanna and Miley Cyrus.
I chose for Clare to have a more clean and simple look as I realised that my target audience is parents as well as teenagers, so i thought that my Artist had to look age appropriate and suitable so parents would actually want their children to listen to her. If i chose to put her in a raunchy outfit, i think that it would almost immediately cause for my artist to have a bad image and repuatation. I chose to have Clare look desirable as well as aspirational as my target audience is not just female teenagers.
However as i stated before her look has sex appeal but in a less obvious way, in a stereotypical "Girl next door" way. In the Latter part of the video we see Clare in a more angelic light, with her white jumper and curly hair. I wanted her to look more natural, hence the more subtle use of makeup, it represents a more realistic and true side to her, as if she doesn't need a disguise or OTT look, i wanted the audience to see the vulnerable and pure side to her. I decided to re-invent Rihanna's idea of being vulnerable in her stay video where she is stripped of her makeup, she is showing a different side to her in which we can relate.
Clare is not seen in the Male Gaze in the video, we see her as an active protagonist and not in any way subordinate. I wanted her to be in power throughout the video, we see her constantly breaking the fourth wall, she is in a way trying to reach out to us.
The main purpose of the advert was to persuade people to inevitably buy the album, I created two magazine posters, one being very conventional and conforming to the pop genre, but i also wanted to have another poster for the older more niche audience, for example the parents who buy the album for the teenagers/kids. My second one is more abstract, it has USP, a unique selling point. The creates an element of surprise and versatility, so it is good having two adverts it meets the needs of my target audience. My Magazine advert is quite unstereotypical and challenges the typical conventions, it isn't what we expect of a pop magazine advert, it shys away from the stereotypical image of having the pop artist at the front. This is a positive factor, as it demonstrates versatility.
For the setting of the music video I used the school hall as it closely resembled what i wanted. I was very fortunate to get hold of an authentic piano, and for it to be in the hall, so filming the Piano parts were easier than i expected, the whole lighting process was the difficult part as i wanted to re-create the scene as if she was on stage performing. Clare's first outfit was inspired by Amy Winehouse, and a modernized version of Coco Chanel's little black dress. I chose for Clare to have bright red lipstick, so that her look wasn't completely conservative however showed a sense of personality in a less obvious and raunchy way like Rihanna and Miley Cyrus.
I chose for Clare to have a more clean and simple look as I realised that my target audience is parents as well as teenagers, so i thought that my Artist had to look age appropriate and suitable so parents would actually want their children to listen to her. If i chose to put her in a raunchy outfit, i think that it would almost immediately cause for my artist to have a bad image and repuatation. I chose to have Clare look desirable as well as aspirational as my target audience is not just female teenagers.
However as i stated before her look has sex appeal but in a less obvious way, in a stereotypical "Girl next door" way. In the Latter part of the video we see Clare in a more angelic light, with her white jumper and curly hair. I wanted her to look more natural, hence the more subtle use of makeup, it represents a more realistic and true side to her, as if she doesn't need a disguise or OTT look, i wanted the audience to see the vulnerable and pure side to her. I decided to re-invent Rihanna's idea of being vulnerable in her stay video where she is stripped of her makeup, she is showing a different side to her in which we can relate.
Clare is not seen in the Male Gaze in the video, we see her as an active protagonist and not in any way subordinate. I wanted her to be in power throughout the video, we see her constantly breaking the fourth wall, she is in a way trying to reach out to us.
The main purpose of the advert was to persuade people to inevitably buy the album, I created two magazine posters, one being very conventional and conforming to the pop genre, but i also wanted to have another poster for the older more niche audience, for example the parents who buy the album for the teenagers/kids. My second one is more abstract, it has USP, a unique selling point. The creates an element of surprise and versatility, so it is good having two adverts it meets the needs of my target audience. My Magazine advert is quite unstereotypical and challenges the typical conventions, it isn't what we expect of a pop magazine advert, it shys away from the stereotypical image of having the pop artist at the front. This is a positive factor, as it demonstrates versatility.
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Sunday 16 February 2014
Tuesday 11 February 2014
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