Audience

My Target audience is mainly teenagers/kids from the ages 11-18, however my secondary audience is parents, who would be buying my products for their children. I prepared a survey earlier on in my planning stages, to do some research and get some information on who I would be catering the needs to. I found that - I used my surveys to help me identify the inputs I needed in my video. I made sure to ask relevant questions which enabled me to have a better understanding on what I needed to do and needed to avoid. The psychographics of my primary target audience is BC2D, this is because they are the ones most likely to buy my DigiPak and watch my Music video.
I aim to sell my product to teenagers who are predominantly female or feminine metro-sexual male teenagers. Also they would have to be enthusiasts of the genre pop and listen to chart music. I also found that my target audience would likely to be influenced by big brands and well-known companies from fashion, TV entertainment to where they but their coffee aka Starbucks or Costa. Pop is a mainstream genre so this is expected and conventional from my audience.

 I found that my target audience are most likely to be at shopping centres or Coffee shops in their spare time, so they enjoy leisure activities. I found that my audience are avid users of social networking sites, they are impacted by the internet and digital media, as we are in the midst of growth in technology. The most popular sites they are likely to be associated with is Facebook, Twitter and YouTube. The Feedback I receive is critical, as I have to give what the audience wants to see, in a way I am providing them with information and they are consuming what I give. Without establishing my target audience I wouldn’t know what to do as I have no actual objective in my product.

I gained my feedback through surveys on paper and online. For my first draft of my music video I showed all my of my class mates and presented it to them in form of a pitch, so I explained to them my concept and exchanged ideas to improve. Also I had people in school and people on Twitter, to view my music video and deliver constructive feedback.By asking people on twitter, who i follow, i am able to bet the opinions and feedback from my actual target audience, because the people I follow are all teenagers and between the ages of 13 to 21. This helped me a great deal, as I could improve and fix a lot and make my video more professional.

 I also showed them my other products, the magazine advert and digipak. The digipak and magazine advert are crucial in order to make money and sales, as the advert is the initially the scheme to showcase the video and digipak beforehand and give the audience an overall image of what is to come. The whole idea of the advert is to promote.

I think the feedback was very effective as it implements me a way to improve, the more data i receive the better is for me as i can add more details and fix deficiencies. For my first draft i received positive feedback for my traditional setting and the stage performance side, although i did receive criticism for my shaky camera movements, so i made sure to re-shoot them as soon as i could. I also received comments to improve the use of props which ties in with the Mise En Scene.
I gathered both quantitive and qualititive data, i found that the qualititive data was more effective as it gave me more insight with more description than the quantitive data. However the quantitive data was helpful as it was more easy to understand and quicker to analyse. Also by having date involving numbers and figures, i was able to have mesurable, fixed and statistical data.

At the start, when i initially had Emily as my main model, i recieved a lot of criticisms and negative feedback on my filming locations and even my choice of model. People i had asked, had given my repititive feedback saying that Emily was not a suitable candidate for being the protagonist of the video, a lot of comments said she looked out of place and didn't possess the look. It was a blessing in disguise eventually finding Clare as my model, as she was perfect in front of the Camera due to her taking drama and not feeling camer shy. I recieved many more positive feedback about her saying she was brimming with confidence and suited the role perfectly. We can see in the Music video that she did not look uncomfortable and was a perfect choice in the end. Whilst i obviously felt panicked at the time when Emily dropped out of the video, I had to act and think fast straight away and think of  someone who is likely to be dedicated to the role.

My audience feedback for my magazine advert and DigiPak were great, I felt that i wasn't in as much pressure to make large amount of changes, just minor ones. The comments I recieved were that, people liked the fact that I didn't have the conventional magazine advert, they liked that i mixed things up a bit and made it abstract.
I also used a focus group at school, using my sixthform classmates as they were in my age range for my target audience.